PR Support, January 2025 - December 2025 Request for proposals

About us

Liquid Gas UK is the trade association for the Liquefied Petroleum Gas (LPG) and renewable liquid gases (RLG) industry in the UK, representing companies who are LPG and RLG producers, distributors, and equipment and service providers. Member companies cover over 99% of the total LPG and 100% of the total RLGs distributed in the UK.

The association takes a leading role in liaising and consulting with Government, legislators and Policy Makers with regards to sustainable energy policy, decarbonisation of heat and energy efficiency. Liquid Gas UK is dedicated to the safe and progressive development of LPG with a focus on its role in providing low carbon heating and energy for homes and businesses that are located off the gas grid.

The association is made up of a small team of 7, you would be working closely with the Chief Executive and the Public Affairs Manager.

Background

• Rebranded from UKLPG to Liquid Gas UK in 2019, launched the 2040 Vision and 2040 Pathway, demonstrating how the LPG industry aims to be 100% renewable by 2040
• Significantly developed PR coverage in recent years, with a strong base in energy and/or trade press, but struggled to get our key messages in consumer-facing press (nationally and regionally)
• Huge appetite from industry and the Liquid Gas UK board to grow our media presence, the future of the LPG and RLG industry is going to be decided in the next 24 months, so now is a critical time to be working with Liquid Gas UK

What we are looking for

Key areas of focus

• Raising the profile of the role for LPG/RLG in domestic, commercial and industrial scenarios
• Positioning the industry with rural consumers and explaining what the current policy trajectory means for them
• Convincing policy makers that an electrification only trajectory for rural areas is the wrong pathway
• Positioning to the installer community that there is a future in LPG

Responsibility

• Preparing stimulating swift responses to statements and announcements
• Proactively raise the profile of Liquid Gas UK and our asks through thoughtful and dynamic PR campaigns and regular content across consumer facing outlets, nationally and regionally, as well as trade or political outlets
• Draft content for a variety of media outlets in line with Liquid Gas UK tone
• Handle all media enquiries
• Support Liquid Gas UK in developing agile, easy-to-understand messaging
• Manage paid or regular content with media partners
• Horizon scanning for announcements or opportunities to position messaging
• Report quarterly to the Liquid Gas UK board against outcomes

Outcomes

• Profile of LPG and RLGs raised among consumers, policy makers and installers
• Profile of Liquid Gas UK asks or campaigns raised among target audience
• Successfully pitching stories for coverage in national and regional consumer facing outlets, as well as trade or political outlets
• Secure opportunities for comment from the Chief Executive or the Public Affairs Manager

Process and next steps

Liquid Gas UK welcomes applicants to submit a proposal via email that illustrates how they would propose to assist Liquid Gas UK in achieving the goals written above and supporting our key areas of focus, with examples of success with previous clients. This is for a 12-month contract period, starting 1st January 2025.

Please forward your detailed proposal to us no later than COP on the 27th September 2024.

For more information and to discuss further, please contact Francesca Kirtley-Paine, Public Affairs Manager at francesca.kirtley-paine@liquidgasuk.org.